Multi Channel Marketing

What Multi Channel Marketing is and why it matters

Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. – and enabling customers to take action in response

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Multi channel marketing is important for the simple reason that you must be where your customers are. And they are everywhere. If you need another reason, consider this: Multi channel customers spend three to four times more than single-channel customers do.

There’s no doubt that customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information.

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